Understanding Social Media

Steve Dale's Other World

PHOTO: President of InTouch Practice Communications Bill Schroeder along with Steve Dale. (WGN Radio)

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Like it or not, you can’t ignore social media, according to expert Bill Schroeder. He’s a personal social media advisor and consultant – and we discuss, for starters, what the heck that means.  Bill is the president of InTouch Practice Communications, and he speaks around the world about using social media.

According to Bill, there’s no way around it, if you have a small or mid-sized business of ANY kind, social media can benefit you if you use it, and not using social will without a doubt hurt you. Period. End of story.

It’s a new reality…though the truth is that  social isn’t always used for good, and we talk about it. For example, terrorists actually depend on social media.

We offer a 101 discussion on using social, offering several tips. And we talk about a newer platform, call Periscope.

So, it’s a must – after you listen to this podcast, share the link in social media!

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