Feldco CEO Doug Cook on the commercial jingle that is vital to the company’s success

The Download on Chicago Business

Justin Kaufmann and Doug Cook

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It’s “The Download on Chicago Business” sponsored by Signature Bank. Tonight, Justin speaks with Feldco President and owner Doug Cook about why he wanted to acquire Feldco, what it takes to a acquire a business, what he looks for in a company before he tries to acquire it, the importance of having a creative jingle, how the catchy jingle is able to separate Feldco from other businesses, the biggest challenge of buying and selling businesses and why trust is vital to building a company.

This is the podcast for Extension 720. The show originates from Chicago on WGN Radio and features newsmakers, tastemakers and trailblazers.  Hosted by award-winning broadcaster Justin Kaufmann, this talk show/audio magazine goes in-depth to help you better understand the city (and world) that you live in.

 

 

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