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Gregory Hall, Virtue Cider founder and CEO, joins Justin at The Big Table to talk about his career, his father starting Goose Island, how he became involved in the beer business, eventually becoming a brewmaster, getting Goose Island into bars, being part of the craft beer explosion, how 312 is almost a symbol for Chicago, starting Virtue Cider, how the cider industry is blowing up, selling Virtue Cider to a major beer company, buying a farm in Michigan, working with seasonal ingredients, looking at cider like jazz and the lasting impact his family has had on the industry.

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