Plant-based meat sales fizzle

The Business of Food with Steve Alexander

Despite a lot of hype about meat substitutes, consumers aren't buying.

WGN photo

Chicago-based IRI tracks retail grocery sales, and Senior Vice President Chris DuBois tells Steve Alexander sales of heavily hyped fake meat brands like Beyond Meat and Impossible Burger have dropped, and account for less than 1.5% of total retail meat sales.

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