Mirai may be a new Toyota, but it’s also a favorite sweet corn in Chicago

The Business of Food with Steve Alexander

Growers claim Mirai is so sweet you can eat it raw.

Mirai Sweet Corn at Piscawsa Gardens

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When Toyota started blitzing Twitter with ads for its new hydrogen-powered car, the Mirai, Steve Alexander thought to himself, “Wait… that’s the name of one of Chicago’s favorite sweet corn varieties.” That called for a progress report on when and where Mirai (the corn) will be available this summer, so he spoke with Jenny Kinney of Piscasaw Gardens in Harvard, Illinois.

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