How an iconic food was rebranded after the George Floyd murder

The Business of Food with Steve Alexander

Chicago-based Mars Food changes Uncle Ben's to Ben's Original and donates millions to Black communities

Mars Food North America photo

The racial reckoning following the murder resulted in brands like Aunt Jemima, Cream of Wheat, Mrs. Butterworth’s, Eskimo Pie, and Uncle Ben’s disappear. In their places came names and images not tied to racism of the past. In Chicago, Mars Food North American Regional President Denis Yarotskiy talked with Steve Alexander about the makeover of Uncle Ben’s, as well as millions being invested in Black communities.

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Popular