We were lucky enough to have Tom Wilson, Craig Kielburger and Leo Sarabia join us in-studio today to talk about WE day.
Tom Wilson’s belief that today’s youth can change the world is the impetus for Allstate and The Allstate Foundation’s largest youth empowerment initiative, WE Day.
Wilson first met WE Day Co-Founder Craig Kielburger at the 2013 Aspen Ideas Festival. Craig insisted on having 30 minutes of Tom’s time to tell him about WE Day’s youth empowerment programs that challenge young people to act with intention and lead with compassion. Their 30-minute meeting lasted for two hours, and resulted in Tom wanting to find out more about the Canadian nonprofit.
Today, Allstate and The Allstate Foundation are in the third year as national co-title sponsors of WE Day. Additionally, Tom Wilson serves as the WE Day national co-chair and Illinois co-chair.
The Allstate sponsorship enables schools and youth groups across the U.S. to receive WE Schools, a yearlong educational program that provides educators with resources to encourage their students to take action on social issues. During the 2014-2015 school year, more than 93,000 youth from 560 schools across Illinois participated in WE Day and WE Schools.
Students who participate in WE Schools earn tickets to WE Day, an arena-sized, educational event. They join thousands of other students and world-renowned speakers and performers in celebrating the power young people to change the world.
Through the WE Day partnership, Allstate will empower more than 400,000 youth this year. Nearly300 Allstaters are volunteering to help make this second WE Day Illinois a success.
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