Defending Your Brand with Tim Calkins

Scott Kitun
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In a copy culture your brand is your defense. At point of purchase the deciding factor usually comes down to how well your brand relates to consumers. With me to breakdown the branding process is resident Super Bowl ad expert, author and clinical professor of Marketing at Northwestern University Kellogg School of Management, Tim Calkins.

 

 

 

https://vimeo.com/140109469

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