Academy Awards television audience plummets to 9.85 million

Business News
Maria Bakalova, Andra Day, Regina King, Marlee Matlin

Maria Bakalova, from left, Andra Day and Regina King are interviewed and Marlee Matlin walks the red carpet at the Oscars on Sunday, April 25, 2021, at Union Station in Los Angeles. (AP Photo/Mark Terrill, Pool)

NEW YORK (AP) — The Academy Awards television audience on ABC plunged to 9.85 million viewers, less than half of Oscars’ previous low and continuing the startling trend of viewer tune out for awards shows.

The Nielsen company’s preliminary estimate released Monday shows that the audience to watch “Nomadland” win best picture was 58% below last year’s tally of 23.6 million, the prior low-water mark.

Producers tried a hostless event Sunday night with a small audience of nominees and guests who weren’t wearing masks. But in a year where movie theaters were mostly closed due to the pandemic, people were either unfamiliar with or unexcited about movies they primarily streamed at home.

Both the Golden Globes (6.9 million viewers) and Grammy Awards (9.2 million) had record low audiences earlier this year.

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Business News

More Business News

Political News

More Political News

Technology News

More Technology News

Science News

More Science News

Entertainment News

More Entertainment News

Odd News

More Odd News

The Markets

More The Markets

Associated Bank Market Outlooks and Thought Leaders

More The Opening Bell