ABC News Correspondent Mark Remillard: The North Face and a breach of public trust

Justin Kaufmann

In this Monday, Aug. 13, 2018, a person walks by The North Face store in New York. (AP Photo/Ted Shaffrey)

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ABC News Correspondent Mark Remillard joins Justin Kaufmann to describe how The North Face got itself in trouble with a creative marketing scheme. And, Mark describes Wikipedia’s own comparison of the ploy by The North Face’s ad agency.

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