Restaurant Recipe Creator Kevin Molidor on the Popeye’s Chicken Sandwich: “Social media just blew this thing up”

John Williams

Randy Estrada holds up his chicken sandwiches at a Popeyes, Thursday, Aug. 22, 2019, in Kyle, Texas. After Popeyes added a crispy chicken sandwich to their fast-fast menu, the hierarchy of chicken sandwiches in America was rattled, and the supremacy of Chick-fil-A and others was threatened. It’s been a trending topic on social media, fans have weighed in with YouTube analyses and memes, and some have reported long lines just to get a taste of the new sandwich. (AP Photo/Eric Gay)

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Restaurant seasoning, blend and flavor expert Kevin Molidor joins John Williams to explain why the Popeye’s chicken sandwich became so popular so quickly. And he shares his opinion on the marketing strategy for this chicken sandwich.

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