Meet the mind rebranding Chicago’s image for $1-a-year, one meme at a time

Chicago's Afternoon News

Chicago Mayor Lori Lightfoot holds her mask during a news conference at Hall A of the COVID-19 alternate site at McCormick Place in Chicago, Friday, April 10, 2020. (AP Photo/Nam Y. Huh)

Chicago’s Chief Marketing Officer, Michael Fassnacht joins Steve Bertrand on Chicago’s Afternoon News to talk about being hired by Mayor Lori Lightfoot to rebrand Chicago after a tough year of violence, riots, and the pandemic have taken its toll on the city’s image.

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Chicago's Afternoon News
Weekdays 4-7pm SteveBertrand

Chicago’s Afternoon News, heard 4 pm to 7 pm weekdays, is a no opinion news and information program hosted by veteran journalist Steve Bertrand. Equal parts informative and entertaining, it delivers the latest updates on the top stories of the day and can’t-miss interviews. (Click for more.)
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