How an independent toy shop in Chicago is countering ‘Prime Day’

Chicago's Afternoon News

(Courtesy of Timeless Toys)

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Scott Friedland, head shopkeeper At Timeless Toys in Lincoln Square, joins Steve Bertrand on Chicago’s Afternoon News to discuss how independent shops hope to keep online sales moving in a time when monolithic sites like Amazon continue to see record sales. Scott also looks at this year’s list of must-have toys of 2020 and why toymakers expect pandemic inspired guilt to drive a big year for holiday sales.

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