Why Empathy and Having Fun Are the Secrets to Marketing (and Business) Success

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This probably comes as no surprise, but around here, we believe that business talk doesn’t always have to be serious. It’s possible to be scaling huge companies, laser-focused on your mission while bringing in your personality, too. A serious business owner who agrees with this sentiment: John Ostler, co-founder of Eight Bit Studios. The Chicago-based creative shop designs and develops apps and websites for companies that want to push the envelope on originality. John also co-hosts his own Chicago-centric business podcast, Bytes Over Bagels. After a hiatus, the show is back for a second season and features interviews with an array of tech and business leaders covering topics like design, investment, as well as product and strategy.

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