At its core, marketing is one person saying to another (or many others), ‘hey, check this out.’ And it’s that small but powerful sentiment that’s at the heart of PromoShare. The company teams up with clients looking to put on a live event. Their users find events they’re interested in and sell tickets to their friends using the PromoShare platform, which tracks how many people they’re bringing in and gives them rewards for hitting certain goals. The ambassadors, as PromoShare calls them, don’t need 700,000+ followers to be eligible for partnerships. As founder and CEO Ernesto Pedroza explains, they can be micro influencers with 1,000 to 100,000 followers, or nano influencers, with even fewer.
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