Why you eat what you eat

Bob Sirott

WASHINGTON – SEPTEMBER 15: Snacks and drinks with higher nutritional value are displayed during a news conference on school food nutrition September 15, 2003 in Washington, DC. The Center for Science in the Public Interest called on school administrators to replace soda and junk food sold at vending machines with healthful drinks and snacks to help combat high rates of obesity in children and teens. (Photo by Alex Wong/Getty Images)

Dr. Rachel Herz is a psychologist and cognitive neuroscientist, recognized for her research on the psychology of smell. She also authored “Why You Eat What You Eat“. Dr. Herz joined Bob Sirott to talk about her book and explain the relationship we have with food. She also reveals why the first bite of something tastes better than the last one. For more information on Dr. Herz, please visit her website: RachelHerz.Com.

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Bob Sirott
Weekdays 5-9am BobSirott

Bob Sirott's acclaimed broadcasting career has spanned nearly five decades and has included stints at WMAQ, WBBM-FM, WLS, WGN and various television stations. (Click for more.)


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