Dr. Rachel Herz is a psychologist and cognitive neuroscientist, recognized for her research on the psychology of smell. She also authored “Why You Eat What You Eat“. Dr. Herz joined Bob Sirott to talk about her book and explain the relationship we have with food. She also reveals why the first bite of something tastes better than the last one. For more information on Dr. Herz, please visit her website: RachelHerz.Com.
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