Thought Leader John Horton: The Real Estate Market Need Buyers Rather Than Investors

The Opening Bell
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Home ownership for Americans has always been part of the American Dream, but if young potential buyers feel in the dark about how to buy, then that can seriously impact the markets. Steve Grzanich kicked off the Associated Bank Thought Leader conversation with John Horton (VP and Sr. Residential Sales Manager in The Chicago Region at Associated Bank) to remind listeners that the process starts with a basic conversation and can result in positive financial & physical benefits for the buyer.

 

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