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The strategy behind external communication for a business is almost as important as the accounting department. Steve Grzanich sat down with Justin Breen (Founder and CEO of BrEpic Communications LLC) who knows the media/communication industry from both sides after his tenure as a formal journalist, and how now he has shifted that experience to his public relations firm. Noah Mishkin (Founder of CraftJack – parent company of Improvenet) then shared the results from a survey detailing how Americans tend to overestimate the costs of home renovation projects.