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On the November 15, 2016 episode of The Opening Bell Steve dove head first into both sides of the purchasing and selling market place. Steve chatted with David Hoffeld, the CEO and Chief Sales Trainer at Hoffeld Group, about his new book, “The Science of Selling“. On the other side, Kelly Stickel, CEO of Remodista, talked with Steve about the latest retail trends and how she expects people will react to another year of holiday shopping and what will change along with the shifting buying models.