The German Company Disrupting The U.S. Grocery Market

The Opening Bell
SINGE USE ONLY TOB 5/22/19

(Andrew Weber/AP Images for ALDI U.S.)

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Aldi has been popping up all around the U.S. in the recent years and the success has followed. Katrijn Gielens (Associate Professor of Marketing at the Kenan-Flagler Business School at University of North Carolina) sorted through the little details with Steve Grzanich that are making Aldi a top five grocer in the country and Lidl making strides to get close.

 

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