Facebook’s algorithm could change your online experience

Bob Sirott

FILE – A Jan. 12, 2012 file photo, shows the Facebook “like” icon displayed outside of Facebook’s headquarters in Menlo Park, Calif. The “like” button on Facebook seems like a relatively clear way to express your support for something, but a federal judge says that doesn’t mean clicking it is constitutionally protected speech. (AP Photo/Paul Sakuma)

Facebook is always on the hunt for ways to improve how its News Feed operates. Social media strategist Scott Kleinberg joins Bob Sirott to talk about how the latest round of changes to Facebook’s algorithm, including using new user surveys, could change your online experience.

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Bob Sirott
Weekdays 5-9am BobSirott

Bob Sirott's acclaimed broadcasting career has spanned nearly five decades and has included stints at WMAQ, WBBM-FM, WLS, WGN and various television stations. (Click for more.)
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