Super Bowl Ad Recap with Prof. Tim Calkins

Bob Sirott and Marianne Murciano
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Professor Tim Calkins, of the Kellogg School of Management, gives his report on the Super Bowl Sunday commercials that worked and flopped.

GoDaddy 2014 Super Bowl ad

Tim Calkins, Clinical professor of Marketing at Northwestern University with Sirott and Murciano. (WGN Radio)

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