‘Grandfluencer’ Barbara Costello on becoming a social media sensation with ‘Brunch with Babs’

Anna Davlantes

CULVER CITY, CALIFORNIA – AUGUST 27: The TikTok logo is displayed outside a TikTok office on August 27, 2020 in Culver City, California. The Chinese-owned company is reportedly set to announce the sale of U.S. operations of its popular social media app in the coming weeks following threats of a shutdown by the Trump administration. (Photo by Mario Tama/Getty Images)

Chicago native and social media superstar Barbara Costello, aka Brunch with Babs, joins Anna to talk about her immensely popular TikTok account. Babs is one of a rising group of “Grandfluencers,” a group of older folks who have amassed substantial followings on social media.

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Anna Davlantes
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Anna Davlantes is a Chicago native, a seven-time Emmy Award-winning journalist who has broken major stories, passionately told small stories and exposed corruption that has prompted major investigations and reform. (Click for more.)