Does The U.S. Need An Image Rebranding?

SINGLE USE ONLY TOB 9/4/19

(AP Photo/J. Scott Applewhite)

The United States of America has always been an international powerhouse, but as geopolitical issues rise, the brand can get hurt. Steve Grzanich discussed the efforts that Roger Dow (CEO of the United States Travel Association) is spearheading to help rebrand our country. The Brand USA effort looks to bring international community to visit the U.S. which would in turn spur economic activity.

 

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.