The German Company Disrupting The U.S. Grocery Market

SINGE USE ONLY TOB 5/22/19

(Andrew Weber/AP Images for ALDI U.S.)

Aldi has been popping up all around the U.S. in the recent years and the success has followed. Katrijn Gielens (Associate Professor of Marketing at the Kenan-Flagler Business School at University of North Carolina) sorted through the little details with Steve Grzanich that are making Aldi a top five grocer in the country and Lidl making strides to get close.

 

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