Nike and Colin Kaepernick: Political Statement or Business Opportunity?

A large billboard stands on top of a Nike store showing former San Francisco 49ers quarterback Colin Kaepernick at Union Square, Wednesday, Sept. 5, 2018, in San Francisco. An endorsement deal between Nike and Colin Kaepernick prompted a flood of debate Tuesday as sports fans reacted to the apparel giant backing an athlete known mainly for starting a wave of protests among NFL players of police brutality, racial inequality and other social issues. (AP Photo/Eric Risberg)

Kevin Williams of the Chicago Tribune joins Mark Caro and Chris Jones to discuss Colin Kaepernick’s new gig as the face of Nike’s “Just Do It” campaign’s 30th anniversary.

Is Nike drawing a political line in the sand, or taking advantage of good press?

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