Airlines Are Settling Into The Age of Big Data

(Donald Traill/AP Images for JetBlue)

Having a wealth of personalized data is a dream for most big companies, but when does it cross a line – knowing your birthday? Knowing your favorite drink? Knowing about the last time you flew? Brian Sumers (Airlines Business Reporter at shared the input from big airlines that are straddling the line of personalized service, and knowing too much about their passengers.