CNN Money’s Danielle Wiener-Bronner talks corporate ‘apology ads’: “Companies… are telling customers that they want to win back their trust”

SAN JOSE, CA - MAY 01: Facebook CEO Mark Zuckerberg speaks during the F8 Facebook Developers conference on May 1, 2018 in San Jose, California. Facebook CEO Mark Zuckerberg deliverd the opening keynote to the FB Developer conference that runs through May 2. (Photo by Justin Sullivan/Getty Images)

John Williams talks with CNN Money columnist Danielle Wiener-Bronner, who breaks down the strategy behind recent ad campaigns from Facebook, Uber and Wells Fargo, aimed at damage control in the wake of high-profile scandals from each company, all of which are trying to regain consumer confidence.