Flowers for Dreams is redefining the local florist

Steven Dyme and Justin Kaufmann

It’s a special Wednesday evening episode of “The Download on Chicago Business” sponsored by Signature Bank. Tonight, Justin speaks with Flowers for Dreams co-founder and CEO Steven Dyme about the charity aspect of the business, why they choose to give a quarter of their proceeds to charity, the importance of incorporating giving back into their business model, why they consider the business to be a hybrid of the local mom and pop store and the online florist, how they actually make money, the challenge of expanding the business and their hope of ushering in a craft flower movement.

Follow Justin on Twitter and give him a like on Facebook. The Download with Justin Kaufmann airs Monday through Friday from 7 pm. to 11 pm on @WGNRadio