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Deloitte on the resurgence of vinyl through Sony: “It’s not just hipsters”

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A vinyl record player is displayed at Finca Vigia, home of U.S. writer Ernest Hemingway in Havana, Cuba, Wednesday, June 15, 2016. The new era of U.S.-Cuban normalization has brought hundreds of thousands of dollars of supplies to Hemingway’s former Havana estate for the construction of a simple but fully functional historic conservation facility for artifacts ranging from books and letters to fishing rods and African animal heads. (AP Photo/Desmond Boylan)

Sony is beginning to press vinyl records again! Deloitte Technology, Media and Telecommunications Director of Research Duncan Stewart explains the appeal of old, vinyl records to young generations – in spite of convenient digital platforms. That fascination is helping to revive the analogue platform.