White Sox SVP Brooks Boyer: “We can’t control what happens between the lines… we can control the experience at the ballpark”

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

(Chicago White Sox)

White Sox SVP of Sales and Marketing Brooks Boyer joins Harry Teinowitz and Kevin Powell to talk about the season’s hottest giveaway, the Hawk Harrelson alarm clock.  He talks about the process of creating the clock and what goes into developing a good giveaway item, the challenge of selling a team that’s rebuild mode, and team’s focus on creating a great ballpark experience in the present while getting fans excited about the future.

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.