“Mad Men” Producer and Seducing Strangers Author Josh Weltman

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Seducing Strangers: How to Get People to Buy What You're Selling (BN.com)

Josh Weltman is the co-producer of AMC’s “Mad Men,” and as the series nears its end, he joins Matt to talk about advertising and what inspired the show. Weltman is the author of Seducing Strangers: How to Get People to Buy What You’re Selling, and he describes what makes advertising so compelling to someone in the business itself.

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