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Cubs/Northwestern partnership

The Chicago Cubs and Northwestern University have announced a multi-year partnership in which the Wildcats will play a number of games, including football, at Wrigley Field.

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Crane Kenney, President of Business Operations for the Cubs, talks about NU hosting more athletic events at Wrigley, and how it benefits the ball club.


NUCubsDeal-Tribune

NU athletic director Jim Phillips talks about a new partnership Tuesday with the Cubs at Wrigley Field. (Abel Uribe/Tribune Photo / February 5, 2013)

More NU Sporting Events Headed to Wrigley

NUCubsDeal-Tribune

NU athletic director Jim Phillips talks about a new partnership Tuesday with the Cubs at Wrigley Field. (Abel Uribe/Tribune Photo / February 5, 2013)

The partnership between the Chicago Cubs and Northwestern was so logical, so low-stress, that Cubs exec Crane Kenney said it was completed “with a handshake and a thank-you.”

And yet the deal is the first of its kind, a union between a school and professional franchise that will benefit multiple NU teams while enriching the Cubs and its employees who seek graduate-level education.

While executives on both sides imagine the marketing and signage possibilities, Chicago-area football fans who enjoyed the 2010 Wrigley Field football game will get to witness five more, starting in 2014.

Click here for more on this story from the Chicago Tribune.

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