Crane Kenney, President of Business Operations for the Cubs, talks about NU hosting more athletic events at Wrigley, and how it benefits the ball club.
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More NU Sporting Events Headed to Wrigley
The partnership between the Chicago Cubs and Northwestern was so logical, so low-stress, that Cubs exec Crane Kenney said it was completed “with a handshake and a thank-you.”
And yet the deal is the first of its kind, a union between a school and professional franchise that will benefit multiple NU teams while enriching the Cubs and its employees who seek graduate-level education.
While executives on both sides imagine the marketing and signage possibilities, Chicago-area football fans who enjoyed the 2010 Wrigley Field football game will get to witness five more, starting in 2014.