[Anthony] Rizzos Cereal Creator Ty Ballou: “The one that got us on the map was [Doug] Flutie Flakes”

Anthony Rizzo cereal, made by PLB Sports (Elif Geris/WGN Radio)

PLB Sports Owner Ty Ballou shares with John what inspired him to start a line of snacks named after famous athletes, like Reggie Bars and Omar Vizquel salsa. Now, Jewel-Osco sells Rizzos, Grandpa Rossy Crunch and Zorilla Crunch, all cereals created by PLB Sports.