The Opening Bell 12-14-2016: Global Brand Strategy and the Consumer Market 2017 Forecast

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Free Range Brands by Nicole Ertas comes out in January 2017.

On the December 14, 2016 Opening Bell, Steve Grzanich chats with executive adviser and global brand strategist Nicole Ertas about her upcoming book Free Range Brands. She talks about the importance of understanding the four different types of consumers – lords, lovers, hackers and hawks – on a human level, and also how brands can relate to millennials. Then, TransUnion Executive Nidhi Verma joins Steve to talk about about the Consumer Market 2017 Forecast. They discuss what’s going on in the mortgage market compared with the auto market and they talk about what’s going to happen with interest rates in 2017.