Millennial Matters: How this generation could doom the Christmas tree…

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MELLENSEE, GERMANY - DECEMBER 12: Santa Claus walks through a Christmas Tree Farm on December 12, 2010 in Mellensee near Berlin, Germany. According to the German timber industry association, Germans are expected to purchase about 29 million Christmas trees this season. Christmas is the most important holiday in Central Europe and many retailers depend on it for as much as half of their annual sales. (Photo by Andreas Rentz/Getty Images)

Roe Conn and Anna Davlantes lead Judy Pielach, Violeta Podrumedic, and Kevin Powell in a discussion about how Millennial spending habits and preferences are changing the way retailers market the holidays.  Plus, are Millennials opting for fake trees and thus marking the demist of Christmas farms?

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