The Opening Bell 12-01-16: The Power of Social Media on Holiday Shopping Habits and Thought Leader, John Horton
On the November 30, 2016 Steve Grzanich welcomes in Associated Bank Thought Leader, John Horton. John Horton is the Vice President and Senior Lending Manager at The Associated Bank specializing in construction loans, jumbo mortgages, and refinancing. Steve and John connect again post-election to see if the outcome has shifted the market in a positive or negative way.
Then, Todd Grossman (CEO of Talkwalker) joins Steve to look at the intense influence social media has on our holiday shopping habits. They discuss the way celebrities and other influences have changed the game as far as spending and connecting with customers. Lastly, we take a look at the Argo-Biz report with WGN’s own, Orion Samuelson.