The Living Room Candidate: The Impact of Presidential Campaign Commercials

Ronald Reagan Courtesy of The Reagan Foundation

Ronald Reagan Courtesy of The Reagan Foundation

Dave talks to David Schwartz, Chief Curator for the Museum of the Moving Image about their acclaimed online exhibit featuring more than 500 commercials from every presidential race since the first TV campaign in 1952 from Eisenhower and Stevenson to Clinton and Trump, and how their broadcast strategies and messages affected the outcome of each election. livingroomcandidate.org