Black Friday Deals…What’s all the fuss?

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PHOTO: Black Friday. Courtesy of David Plier/Retail First/SS

PHOTO: Black Friday. Courtesy of David Plier/Retail First/SS

Jean-Pierre Dubé,  Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business joins Hannah and Dane to talk about how Black Friday deals are slowly losing their allure.