Brand Loyalty and Discontinued Brands

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

People are so desperate for a specific brand of discontinued toothpaste that they’re paying $50 for it on E-Bay.  This leads Nick Digilio and listeners to identify the brands they are loyalty as well as they brands they miss the most.

To download this or any of Nick’s podcast visit our I-Tunes page.


Ted Perez uses Tom’s of Maine Simply White toothpaste at his Evanston home Wednesday, Feb. 26, 2014 after his preferred Rembrandt Gentle White toothpaste disappeared from store shelves. (Michael Tercha / Chicago Tribune)