Brand Loyalty and Discontinued Brands

People are so desperate for a specific brand of discontinued toothpaste that they’re paying $50 for it on E-Bay.  This leads Nick Digilio and listeners to identify the brands they are loyalty as well as they brands they miss the most.

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Ted Perez uses Tom’s of Maine Simply White toothpaste at his Evanston home Wednesday, Feb. 26, 2014 after his preferred Rembrandt Gentle White toothpaste disappeared from store shelves. (Michael Tercha / Chicago Tribune)

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