Plier: Reducing the Deficit by Branding Chicago

Dave Plier and the morning crew debate the pluses and minuses of reducing the deficit by branding Chicago.

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The North/ Clybourn Station which is next door to the new Apple store at the intersection of N. Halsted and W. North Ave in Chicago on Monday, October 25, 2010. (José M. Osorio / Chicago Tribune)

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