When product branding goes wrong

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Target is dealing with two different product naming controversies thanks after selling the sandal, “Orina” which means “urine” in Spanish, and the color “Manatee grey” for plus-size dresses. Bob Killian, head of Killian Branding, joins the show to explain the good and bad of product branding.


1 Comment

  • Rich

    My two favorite branding rules? 1. Say the name out loud before you order the sign. 2. Cram the words all together into a URL and and look for unintended wordplay. My favorite offender on both rules? http://www.furnishit.com

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