Mobile cheat sheet for the Art Institute

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Want to impress a friend who’s visiting Chicago with a tour to the Art Institute but can’t tell the difference between impressionism and modernism? Worry not. The Art Institute has recently launched their very own “Art Institute of Chicago Tours” mobile app that provides guided tours as well as an indoor GPS that prevents you from getting lost. PR Director Erin Hogan shares with Turi the reasoning behind the mobile creation, how the Art Institute has worked to improve its digital presence, and explains the ‘choose your own adventure’ options the app provides.

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The Art Institute of Chicago is seen on Tuesday, July 10, 2012 (Terrence Antonio James / Chicago Tribune)