Personalized lunch boxes, C-3PO cereal and your favorite action figures growing up, Nick D covers it all and discusses the power of merchandising.

Star Wars and other movie and TV show themed lunch boxes (Francine Orr / Los Angeles Times)
Personalized lunch boxes, C-3PO cereal and your favorite action figures growing up, Nick D covers it all and discusses the power of merchandising.

Star Wars and other movie and TV show themed lunch boxes (Francine Orr / Los Angeles Times)