Have you ever had a product that has been “Maker’s Marked”? Turi & Paula Cooper discuss how Maker’s Mark, like many others before them, missed the target with customers by wanting to water down its product.

Have you ever had a product that has been “Maker’s Marked”? Turi & Paula Cooper discuss how Maker’s Mark, like many others before them, missed the target with customers by wanting to water down its product.
