Bill Leff learns about the amazing history and mass appeal of this breakfast staple from Marty Gitlin, co-author of ‘The Great American Cereal Book’ available at greatamericancerealbook.com.
(Courtesy greatamericancerealbook.com)
The Great American Cereal Book
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betsy woodruff
Wow I love this interview….you making me hungry for a good bowl of Captain Crunch! Marty, I think you need to contact all cereal companies, and market your book!!!