The business behind the Super Bowl

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Lou Imbriano, CEO of TrinityOne Marketing and author of Winning the Customer, joins Carol to discuss the preparation for generating revenue leading up to the Super Bowl as well as capitalizing on the Super Bowl during and beyond the game.

Check out more at or on Twitter at @LouImbriano


(L-R) Head coach John Harbaugh of the Baltimore Ravens and head coach Jim Harbaugh of the San Francisco 49ers at a press conference before Super Bowl XLVII in New Orleans. (Gene Sweeney Jr. / Baltimore Sun)